Wear Responsibly
Our lifecycle assessment of Levi’s® 501 jeans and Dockers® Original Khakis showed that the greatest opportunity for improving environmental sustainability exists once you’ve taken them home. Simple care and recycling guidelines can go a long way toward reducing climate change impact. Wear responsibly and help us reduce the environmental impact of the clothes you love to wear:
- Wash your jeans in cold water. You can significantly reduce the impact of your clothes on the environment by washing them in cold water. Our partnership with Proctor & Gamble’s Tide Coldwater raises awareness about the environmental and economic advantages of washing in cold water. Click here to learn more.
- Wash your jeans less. By washing your jeans once every two weeks instead of once a week, you can decrease your overall climate change impact of washing those jeans by 32 percent, water consumption by about 23 percent, and energy used by about 20 percent.
- Line-dry your jeans when possible. You can reduce the full lifecycle climate change impact of your jeans by up to 50 percent by line drying and washing them in cold water.
- Donate your used jeans. Many of our retail locations have bins for donating your old jeans – or you can find a Goodwill location near you. We’re also piloting projects in which we recycle old jeans to use as building insulation and other materials.
- Contact your Congressional representative and advocate for effective Climate Change legislation. We are proud to be a founding member of Business for Innovative Climate and Energy Policy (BICEP) – an organization of businesses dedicated to aggressive U.S. climate and energy legislation in 2009. Please add your voice to this once-in-a-generation chance to make a difference on climate change by calling your Congressional Represenatative or Senator at (202) 224-3121. Don't worry, if you don't know your Member of Congress, they will help you find out!.
If you have more ideas for ways we can spread the word, please let us know.