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President, Levi Strauss Asia Pacific Division

Aaron Boey is the president of Levi Strauss Asia Pacific Division. He leads the company’s integrated operations in Asia Pacific and Southern Africa.

Boey is a member of the company’s worldwide leadership team, which sets the company’s global strategic direction.

Boey joined the company in September 2005 as vice president and regional managing director responsible for Levi Strauss and Co.’s local businesses in Asia excluding Japan. He was appointed to lead the company’s Asia Pacific region in February 2009.

Prior to joining Levi Strauss & Co., Boey was managing director for Asia of Jacuzzi Inc., a global leader in spa and hydrotherapy-related products. Before joining Jacuzzi, Inc., He held senior-level positions in large Asian and foreign multinational companies in the consumer goods and retail industries including Asia Pacific Breweries, Singapore Airlines, Philips Electronics and Brown-Forman.

Boey grew up in Malaysia and holds a Bachelor of Science degree in Biological Sciences.