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Biography of Levi Strauss

When news of the California Gold Rush made its way east, Levi emigrated to San Francisco to make his fortune, though he knew he wouldn't make it panning gold.

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A Short History of Denim

In 1969 a writer for American Fabrics magazine declared, "Denim is one of the world's oldest fabrics, yet it remains eternally young."

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Jacob Davis: His Life And Contributions

The inventor of riveted pants, Mr. Davis joined Levi Strauss to oversee the manufacturing of the first "waist overalls," known today as blue jeans.

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