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Letters to Levi's

Our customers have been writing to us for as long as we've been making Levi's® jeans, jackets and other products. The Levi Strauss & Co. Archives has consumer letters going all the way back to the early 20th century (though not any earlier, thanks to the earthquake and fire of 1906 which reduced our offices to rubble).

Here's a sample of some of our favorites, ranging from celebrity kudos, to stories about Levi's® jeans saving life and limb, to simple thanks for a product well done.

1958 - Cary Grant Thanks from a grateful
Cary Grant.
1960 - Clint Eastwood Mr. Eastwood feels
lucky in his Levi’s® Continentals.
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