We are an authentic American icon – and we want to clothe the world. That long-held credo remains our aspiration and an important part of the way we view our business around the globe.
While we are proud of our founding and history in San Francisco, where the company is still headquartered, Levi Strauss & Co. is today a well-established global business. We operate in 110 countries, and approximately half of our net revenues comes from outside the United States.
Our success in creating truly global distribution of our products is due, in large measure, to our track record of responsible business practices. Those practices, combined with the respect we show to local communities, has helped build a brand that people love and trust.
As we continue to expand around the world, our goal is always to operate in a truly authentic way wherever we source our materials or manufacture and sell our clothes. That requires recruiting the most talented local managers and workers who want to be part of a global brand that is distinct and relevant to every marketplace. It also demands an awareness of global trends and proven business practices that can be easily introduced into new markets.
We are excited about the global possibilities for Levi Strauss & Co. Our presence in the United States, Canada, Western Europe and Japan is well established. In the years ahead, our goal is to expand the Levi Strauss & Co. brands in India, China, Russia, Brazil and other emerging markets.