LS&Co. Unzipped
Sep 03 2010
Wash My Jeans? Hardly.
If you hate doing laundry, you may want to limit the bottom half of your wardrobe to blue jeans…and follow Carl Chiara’s credo: The less you wash your jeans, the better your jeans become.
Carl – and his laissez faire approach to denim care – was featured in yesterday’s "Tricks of the Trade" column in The Wall Street Journal. (Business news, financial updates and, now, fashion tips. Who knew?)
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Sep 01 2010
Wear What Fits. Rock Your Curve!
Let’s just say this – when a woman finds a pair of jeans that fits AND makes her look and feel fabulous, well, it’s nothing short of a fashion miracle.
That being the case – there were miracles galore this last Friday in Bryant Park where around 2,000 women lined up to donate a pair of jeans to Goodwill and receive a personalized fitting for a free pair of Levi’s® Curve ID jeans.
Posted By: Genevieve Sexton | ||
Aug 31 2010
Setting the Record Straight
Whether you read it in a newspaper or get it from someone “in the know,” you never really know if you have the best information unless you get it from the source.
Otherwise, it’s like that game, “Telephone,” where one person tells another, who tells another and, in the end, the facts are lost.
Posted By: Anna Walker, Senior Manager, LS&Co. Government Affairs & Public Policy | ||
Tags: Energy, Levi Strauss & Co., LS&Co, News, Public Policy, Sustainability | ||
Aug 27 2010
Most Importantly: Something Blue
Something old, something new, something borrowed and something blue; for Francois Malan of South Africa, only Levi’s® blues would do.
Francois wrote a letter to our Consumer Relations team with an urgent request. He was getting married soon – on a beach in Cape Town – and he wanted the most important moment of his life to be in Levi’s® and loafers!
Posted By: Charlie Fields, LS&Co. Consumer Relations Specialist | ||
Aug 25 2010
Would You Like Pleats With That?
As one men’s fashion magazine editor put it, few sartorial areas are as tricky as pants. The choice between pleated and flat-front pants is easily one of the most problematic decisions for a lot of guys, not least because there are no clear rules.
The big question is, Which style should you really go for?
Posted By: Howard Mutti-Mewse, PR Manager, Dockers® Europe | ||
Tags: Dockers® | ||
Aug 23 2010
Bloggers: Levi's® Curve ID Fits!
“All asses were not created equal.”
That’s the memorable marketing phrase from the folks behind – ahem! – Levi’s® Curve ID, a new fit system for women’s denim. The words certainly resonated with New York-based fashion bloggers who recently attended an invitation-only event at the brand’s Soho store.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Aug 20 2010
Lost and Found Gold
When you’ve been in business as long as Levi Strauss & Co. (157 years, to be precise) you’re bound to come up against the occasional economic downturn.
In 1857, the company’s profits literally went down with the ship.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. | ||
Tags: Hertiage | ||
Aug 18 2010
Asia Rising
Imagine yourself being there almost 140 years ago when Levi Strauss invented the world’s first blue jeans. That’s a little how I feel today – excited about being present at the start of something amazing.
We’ve just launched a new brand here at Levi Strauss & Co. It’s called dENiZEN™. And I have the pleasure of helping lead it.
Posted By: Terence Tsang, Senior Vice President, dENiZEN™ | ||
Aug 18 2010
Chilly in London
Sometimes you can submerge yourself in London culture. Sometimes you need an escape. Tucked away, last night, inside the bare-bricked surroundings of Levi’s flagship store, pianist, singer and entertainer, Chilly Gonzalez provided just that– a place to get away.
Posted By: Dan Wade, Levi's® UK Employee and Music Fan | ||
Aug 17 2010
Well Hung
One of the coolest things about art, is that different people see different things in the same piece. In “Nothing is What it Seems,” Canadian Caleb Hill saw…a way to air dry his clothes.
What judges saw in the Levi Strauss & Co. Care to Air Design Challenge was a winner.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: Events, Levi Strauss & Co., Levi's®, LS&Co, Planet, Social Responsibility, Sustainability | ||
You know our product – particularly Levi’s® and Dockers® – but we’re betting there’s a lot about Levi Strauss & Co. you don’t know.
