Apr 12 2013
For 140 years, the Levi’s® brand has made its 501® jean with the same care, craftsmanship and attention to detail.
To that, they’ve added recycled plastic.
The Levi’s® 501® Waste<Less™ jean is limited-edition and made exclusively for EKOCYCLE™. That’s the social movement founded by legendary musician and producer will.i.am in partnership with Coca-Cola.
Each 501® Waste<Less™ jean is made with 29% post-consumer recycled content, using an average of eight recycled plastic bottles.
Just think. This year, you might be wearing one of the plastic bottles you drank from – and recycled – last year.
Yesterday’s waste. Today’s recycled materials. Tomorrow’s 501® Waste<Less™ jean.
The goal of this jean and EKOCYCLE™ is to change the way we think about recycling choices and waste.
For more, check out this video, which features will.i.am, along with Levi’s® James “JC” Curleigh and Jonathan Kirby.
Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped
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