Mar 11 2011
Update - March 22, 2011
The Levi Strauss Foundation has announced a donation of an additional $150,000 toward emergency relief efforts to help flood and earthquake victims in Japan, bringing its total donation amount to $200,000.
The Foundation’s initial $50,000 donation to the International Red Cross on the day of the earthquake has been followed by donations to the Central Community Chest of Japan, part of the United Way worldwide network, and the Japan Multicultural Relief Fund.
It's an unfortunate reality that underserved communities are often overlooked in the sweep of broader relief efforts -- even though large-scale disasters often affect these communities the most. The Central Community Chest of Japan and Japan Multicultural Relief Fund are uniquely equipped to work with the most affected communities in Japan. The Community Chest deploys resources to non-profit organizations with deep roots in local communities, while the Multicultural Relief Fund ensures that aid reaches marginalized populations, including indigenous groups, ethnic minorities and low-income people.
The Levi Strauss Foundation has donated $100,000 and $50,000 to these two groups, respectively.
Each of these organizations, including the International Red Cross, is providing immediate aid and will also help with long-term rebuilding efforts
In addition, as an employee, I'm proud to say that the company is matching employee contributions to disaster relief efforts in Japan.
Like you, we’re watching the images from northern Japan with awe. The devastating tsunami unleashed by Friday’s earthquake has resulted in unimaginable destruction, and the loss of life is, as of now, said to be in the hundreds.
As people there measure their losses, work to ensure the safety of their families, and deal with the impact, aid organizations from around the world are responding. Toward that end, Levi Strauss Foundation is making an initial $50,000 contribution to the International Red Cross for immediate disaster relief efforts.
The Red Cross has also made it easy for you to contribute through your cell phone. Simply text REDCROSS to 90999 to make a $10 contribution. You’ll see the resulting charge on your next mobile phone bill.
Image: Tokyo Broadcasting System, via The New York Times
Posted By: Cory Warren, Editor, LS&Co. Unzipped
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