Nov 02 2011
Author Robert Louis Stevenson once said: Don't judge each day by the harvest you reap, but by the seeds that you plant.
That’s certainly our philosophy when it comes to our long term commitment to Better Cotton – cotton grown in a way that reduces the environmental impacts of farming and supports the 300 million people engaged in cotton farming around the world.
We’re proud to let you know that more than 2 million pairs of Levi’s® and Denizen™ jeans made with Better Cotton are hitting our retail stores this fall.
As part of our partnership in the Better Cotton Initiative, we’re working to change how one of the most important commodities in fashion is grown. We’re doing this in partnership with other leading brands such as H&M, Adidas, IKEA and Marks & Spencer, and non-governmental organizations like the World Wildlife Fund, Solidaridad, and PAN-UK.
Why are we doing this? Because 95% of our products are made from cotton. And Better Cotton is better for the environment and for farmers. The info-graphic below tells you how Better Cotton all comes together. And you'll find more information in this previous LS&Co. Unzipped post.
Click here to download this info-graphic.
Posted By: Michael Kobori, Vice-President, Sustainability, Levi Strauss & Co.
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