Nov 03 2011
After an incredible, almost 24-year career with Levi Strauss & Co., it’s time for a new chapter in my life, time for me to Go Forth!
I’m a blessed guy. My journey at Levi’s® has been a unique one, combining an iconic brand, incredibly passionate and talented people around the world, and amazing values into one, unstoppable force.
And, of course, we wouldn’t be here without you, the people who buy our products. Whether you’re a longtime fan or one drawn by our new styles and innovative products, thank you.
The last few years stand out to me for one simple reason: I’ve had the chance to work with my colleagues to elevate Levi’s® status as an iconic, beacon of creativity and innovation.
We’ve crafted a more innovative, sustainable and edited product assortment to earn your hearts and the respect of our competitors. Levi’s® Curve ID jeans for women, our Water<Less™ collection, the Cycling Commuter Series, and our fit leadership are examples of the innovations Levi’s® introduced to the market. We’re thrilled that you and other consumers have responded and appreciate your contribution to our growth and relevance around the world.
Our Go Forth campaign reminded people – first in the Americas and, now, globally – that a pair of Levi’s® is the uniform of progress. And, as former Chairman and CEO Bob Haas has said, “the embodiment of the energy and events of our times.”
What other apparel brand can say that?
We have elevated the design and service in our stores, shops & sites around the world so that you can have the best jeans buying experience possible.
And we’ve done all of this while also carefully stewarding our founder’s philosophy of “profits through principles,” through our important and influential work on sustainability, social justice and HIV/AIDS.
This has been, for me, more of a calling than a job. And it remains so. A quote from another former Chairman and CEO, Walter Haas, Sr., has inspired me to maintain my curiosity and pioneering spirit over the years:
“Each of us has a capacity to make business not only a source of economic wealth, but also a force for economic and social justice. Each of us needs to recognize and use the power we have to define the character of our enterprises, so they nurture values important to our society. Only then will business fulfill its obligation to help an economy worthy of a free society and civilization worth celebrating.”
Timing is never perfect, but my desire for a new chapter in my life makes this the right time to step out of my role as coach and into the role of a lifetime, an admiring fan.
As always, Go Forth!
Posted By: Robert Hanson, President, Global Levi's® Brand
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