Oct 05 2010
Innovation may not be the first word that comes to mind when you think about Levi Strauss & Co., but it’s as much as part of us as cotton and zippers.
After all, it takes a lot of innovation for the company that invented blue jeans to remain a global apparel leader more than a century later – known for not only what we make, but also how we make it.
We incorporate innovation in everything from new product finishes to the way we remodeled our home office building. From our new Levi’s® Curve ID jeans for women – based on fit, not size – to how we encourage consumers to save energy by washing their clothes in cold water and hanging them to dry.
It’s about going forward, not backward; leading, not following.
That’s why we oppose a proposition on the California ballot this November.
Proposition 23 would eliminate critical tools recently put in place to promote energy efficiency. It would discourage energy and climate innovation by making it more expensive for businesses to invest in necessary research and development. It would turn back the clock by removing incentives intended to move us ahead.
Four years ago, lawmakers here passed a law – the Global Warming Solutions Act of 2006 (AB 32) – that helped promote the clean technology industry and clean energy businesses. Even if you don’t live here, you stand to benefit – just as people everywhere benefited from the technological advances of the high-tech boom, which was largely centered in California. And just as we in California benefit from forward thinking elsewhere.
Prop 23 would essentially halt the benefits of California’s innovative climate change law. To me, that’s backward thinking. And it’s not the kind we support at Levi Strauss & Co.
We’re not alone. Other California-based global brands stand with us on this issue: eBay, Clif Bar, The North Face and Gap Inc.
If you’re a California voter, I hope you’ll join us in opposing Prop 23. If you’re not, I’d simply suggest that you keep an eye on our November election results – to see if we continue to keep innovation alive and moving forward.
Posted By: Amy Leonard, Senior Vice President, Supply Chain, Levi Strauss & Co.
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