May 04 2011
My Levi’s® story is personal and accidental. When my wife went into labor on April 30, 2008, we expected it to be quick and that our son would be born that same day.
As it turned out, her labor lasted nearly 18 hours, and our son didn't make his arrival until shortly after midnight on May 1. Get it? 501!
We were elated and exhausted.
Shortly after our son’s birth, a nurse asked us for his name. And while we were fairly certain what we wanted to name him, we hadn’t yet made a final decision. It was time.
After less than a minute’s discussion, we agreed it should be Levi.
In Hebrew, Levi means “joined in harmony,” which we felt was perfect, given that he’s named after his grandfather and two great grandfathers.
A few days after Levi’s birth, my close friend said, “Levi. Great name! And it’s perfect since he was born on May 1 – Levi 501!”
Until then, this connection hadn’t even occurred to us.
Levi turned three this past Sunday.
We now buy as many Levi’s® brand clothes as possible -- and can't wait for our little guy to fit into his first 501® jeans.
Posted By: Joshua Lefkowitz, Levi's Dad
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