Apr 26 2012
One of the best parts of my job is when we have the opportunity to share a new Dockers® collection with the European press. It’s always fun and enlightening to see the response.
At Munich’s Goldberg Studios, we debuted our Fall/Winter 2012 collection to fashion reporters for Uomo Vogue (Italy), GQ (Spain, Italy and UK), Esquire (Spain and UK), and others. Also on hand, a bevy of German journalists – from Playboy, to Men’s Health, X-Ray to FHM.
Name drop? Me?
Goldberg’s glass roof shed acres of light onto the collection, which was then up-lit with the brand’s signature Dockers® orange. Barcelona-born Anton Unai, renowned for building sculptures of size and magnitude, built an installation of vintage Dockers® K-1 Khakis. Unai works primarily with materials that reflect urban city landscapes, so it seemed fitting to see him incorporate the rugged, masculine and authentic design of the K-1.
Dockers® Global Merchandising’s Angelo Ng presented the collection, walking guests through key products and looks for the season. These include the Urban Explorer Khaki, the epitome of urban attitude featuring a modern, streamlined slim silhouette with a discreet hidden side pocket; the Alpha Khaki, with its head-to-toe casual aesthetic; and the more refined look of the sharp and ready Dockers® SF Khaki.
The response from those on hand was tremendously positive. Dockers® has a great reputation among the European press, and I think we only enhanced that with this particular collection. I’m looking forward to reading what the reporters have to say when they put their thoughts into print.
Artist Anton Unai Installation
Dockers' Angelo Ng (back to camera) speaks to journalists.
Posted By: Howard Mutti-Mewse, Dockers® Europe
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