Aug 27 2010
Something old, something new, something borrowed and something blue; for Francois Malan of South Africa, only Levi’s® blues would do.
Francois wrote a letter to our Consumer Relations team with an urgent request. He was getting married soon – on a beach in Cape Town – and he wanted the most important moment of his life to be in Levi’s® and loafers!
His bride-to-be had chosen a spectacular Monique Lhuillier dress for the big day. And Francois wanted to feel equally confident and fashion-forward in a classic pair of his favorite jeans paired with a crisp white shirt. And, yes, loafers.
But there was a problem. The jeans that Francois envisioned wearing were not available in his South Africa.
Levi Strauss & Co. Consumer Relations to the rescue!
My colleague Rosie Cayetano took public transit to the Levi’s® store on San Francisco’s Castro Street where she found the coveted 507’s™ in the perfect hue. With only a week until the big day, the jeans were sent to arrive just in time for the beach wedding.
The day was beautiful. Francois was grateful to Levi’s® for being a part of it.
My consumer relations colleagues and I handle more than 250,000 consumer inquiries every year. Helping make Francois' wedding a little more special is one of the reasons I love what we do. Enjoy the wedding pics below...
Posted By: Charlie Fields, LS&Co. Consumer Relations Specialist
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