Aug 14 2012
When you search “bootcut” and “skinny,” you’ll find plenty of options, but the Levi’s® Bootcut Skinny jean is unique.
Here’s how Jill Guenza, Levi’s brand Women’s Design, puts it:
With the new Levi’s® Curve ID Bootcut Skinny, we’ve completely re-invented the fit to make you forever think differently about the bootcut. Our new Bootcut Skinny jean is part of the innovative Levi's® CURVE ID fit system - our line of custom fit jeans designed for varying body types to give the best fit possible. This new style implements the amazing fit technology of Levi’s® Curve ID while providing a tailored, uber feminine fit that flatters every curve.
The Levi’s® brand recruited director Stephanie Di Giusto to showcase its Women's jeans. Her video illustrates, beautifully, what the Levi’s® Curve ID fit system highlights: Women are not all the same.
Posted By: Cory Warren, Editor, LS&Co. Unzipped
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