Jan 10 2011
Some 72% of the earth is covered by water. It's all around us, but that doesn't mean we can waste it. Just the opposite, in fact.
It’s a complicated issue, but one thing almost all of us can do is...use less water.
For individuals like you and me, that might mean shorter showers, not letting the faucet run when you brush your teeth, or maybe washing your clothes less often.
For Levi Strauss & Co., it means finding new and innovative ways to make our clothes. That’s why we’ve introduced our new Water<Less™ collection – jeans with the quality and style you expect from Levi’s®, but made with significantly less water.
The video below spells out some of the issues surrounding water – and how we’re starting to address them as a global apparel company. It’s a fun watch. And you can learn more about our Water<Less product here.
Posted By: Cory Warren, Editor, LS&Co. Unzipped
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