LS&Co. Unzipped
Apr 22 2013
Earth Day
It’s Earth Day 2013. A good day to think about the planet and our impact on it.
And consumption.
What’s a company like Levi Strauss & Co. – a company that depends upon people buying our products – doing talking about consuming?
Yes, we want you to buy our jeans and khakis and shirts and jackets.
But here’s the thing, we make these products to last. They won’t quickly fall apart or go out of fashion. Ask Maggie Meyers, who finally had to replace her favorite Levi's®…after ten years of wear.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Apr 19 2013
Of 501s®, Cow Suits, and Style
On the court, he’s known as a point guard who constantly attacks the basket. Off it, Russell Westbrook makes style points. Like it or not, his approach to fashion makes a statement.
We like it.
Former NBA star Walt “Clyde” Frazier has long turned a few heads himself with his off-court dress. So it makes sense that the Levi’s® brand and ESPN would pair the two to talk style points.
I think most folks will like the way Westbrook wears his Levi’s® 501s® in Mineral Red. Reaction may be mixed to Frazier’s cow suit.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Apr 15 2013
I Found My New Favorite Jean (With a Little Help)
Ten years ago, Maggie Myers bought her favorite pair of jeans at a Levi’s® store. She emailed to tell us that after so many years of rough wear, it was time to replace them.
I’d say a decade is a pretty good run for a pair of jeans – and a testament to both their craftsmanship and sustainability.
It makes sense that Maggie would turn to Levi’s® to find a new favorite jean. For her, that meant a trip to the Levi’s® store at Twelve Oaks Mall in Novi, Mich., about a half-hour northwest of Detroit.
Posted By: Rosie Cayetano, Consumer Relations, Levi Strauss & Co. | ||
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Apr 12 2013
100% Authentic (And 29% Recycled Plastic)
For 140 years, the Levi’s® brand has made its 501® jean with the same care, craftsmanship and attention to detail.
To that, they’ve added recycled plastic.
The Levi’s® 501® Waste<Less™ jean is limited-edition and made exclusively for EKOCYCLE™. That’s the social movement founded by legendary musician and producer will.i.am in partnership with Coca-Cola.
Each 501® Waste<Less™ jean is made with 29% post-consumer recycled content, using an average of eight recycled plastic bottles.
Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped | ||
Apr 11 2013
Denim Beyond Expectations
Sometimes life completely exceeds your expectations. That’s how I feel at the culmination of our first designer-in-residence program with the Rhode Island School of Design (RISD).
Posted By: Nada Grkinich, Merchandising and Design, Levi's® Brand | ||
Tags: Denim, Dockers®, Fashion, Levi Strauss & Co., Levi's®, Social Responsibility, Style | ||
Apr 07 2013
Lasting Impact for All
As a community organizer for 15 years, I've worked with low-income people to influence public policies that affect their lives. I have also witnessed first-hand what an incredible difference it makes when nonprofit foundations believe in and invest in grassroots organizations and their communities.
Posted By: Aaron Dorfman, Executive Director, National Committee for Responsible Philanthropy | ||
Tags: Levi Strauss & Co., Levi Strauss Foundation, Social Responsibility | ||
Apr 05 2013
Yep, Dockers®
On The Manual blog, Cator Sparks says that he never thought he’d write a glowing review of Dockers®. But he's done just that, one that features an interview with the brand’s Doug Conklyn, head of global design.
Sparks is one of many converts who’ve been brought around by such things as the brand's wide array of colors (khaki doesn’t have to be khaki-colored) and the Alpha collection.
Check out the post over at The Manual.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
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Apr 04 2013
Running With the Devil
This morning I ran the Devil Dash in Boulder City, Nev., a 5K course featuring mud, barbed wire and other obstacles. I wore a pair of Levi’s® 510s™ to help avoid rope burns, cuts, and scratches on the obstacles.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Apr 02 2013
Tapping Potential for Community Prosperity
Five years ago, Veronica was living in San Francisco’s Mission neighborhood and dreamed of owning a restaurant to serve her Mexico City favorites: gorditas, huaraches, and pozole. But without access to mainstream loans, starting and growing a business was virtually impossible.
That’s where Mission Asset Fund (MAF) enters the scene.
Posted By: Jose Quiñonez, Mission Asset Fund | ||
Tags: Levi Strauss & Co., Levi Strauss Foundation, Social Responsibility | ||
Mar 28 2013
American Cool
In my book, few things are as cool as an Airstream travel trailer. The smooth, curving sheets of aluminum, riveted together and gliding down the open road to the next big adventure. Maybe at the Grand Canyon. Or a deserted Gulf Coast beach. Or Philadelphia.
Philly?
Yes, Philadelphia – the City of Brotherly Love. Home of the Liberty Bell. And this weekend, the place where a specially outfitted Airstream will house even more American cool…in the form of Dockers® khakis.
Posted By: Brett Anderson, Dockers® Publicity | ||
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