Because we source materials and products from more than 55 countries and market our brands in more than 110 countries, diversity informs every business decision we make. Our customers, suppliers and business partners span a broad spectrum of ages, ethnicities, cultures and lifestyles. Understanding our commonalities — and respecting our differences — is crucial to our commercial success. In 1926, for example, we were among the first U.S.-based companies to begin advertising in Spanish, Portuguese and Chinese, reaching out to oft-neglected consumers and winning new loyal fans.
We were an early champion of diversity and equal opportunity. Long before the U.S. Civil Rights movement and federally mandated desegregation, we were integrating our factories and changing attitudes.