SAN FRANCISCO (May 3, 2011) – In a tradition spanning more than a decade, Levi Strauss & Co. employees from Johannesburg to Moscow and from Beijing to Panama are giving back to local communities around the world.
Today, thousands of employees will take the day off of work to serve local non-profit organizations at 168 projects in 71 locations. In rolling up their sleeves, employees will put the company’s core values into action as they make strides in addressing sustainability, equality and the fight against HIV/AIDS.
“Giving back is a 159-year-old tradition at Levi Strauss & Co. It’s a fun way for us to serve our local communities and make a meaningful impact in the issue areas we support,” said Chip Bergh, president and CEO of Levi Strauss & Co. “Every community faces its own set of challenges, and for us it’s about getting out there, investing our time and lending our skills in ways that make a difference.”
Another core area of focus for the company is supporting clean water access for people around the world. To further its commitment to water issues, the company is participating in water-related projects in cities such as Phnom Penh, Mumbai and Stockholm. This year, the Levi’s® brand expanded its collection of Water<Less™ products, made with significantly less water during the finishing process. Using this innovative thinking, the company saved more than 172 million liters of water this spring alone.
In the next phase of the company’s ongoing partnership with Goodwill Industries International, Levi’s® retail employees are volunteering at Goodwill stores and participating in a donation drive during the week of May 3-10. These efforts will help Goodwill® provide people with disabilities and disadvantages obtain the education and training they need to earn and keep good jobs. It will also help to divert the 68 billion pounds of clothing that end up in landfills each year by recovering the value in people's unwanted goods.
In the San Francisco Bay Area, more than 850 employees will volunteer their expertise in 33 local community projects. Highlights include:
Design and Business
Additional examples of other projects around the world include:
During Community Day, employees will be posting photos of their projects on Instagram, Flickr and Twitter using the hashtag #givebackinstyle. To view a sampling of these photos, go to http://bit.ly/JSYJ4T.
About Levi Strauss & Co.
Levi Strauss & Co. is one of the world’s largest brand-name apparel companies and a global leader in jeanswear. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi’s®, Dockers®, Signature by Levi Strauss & Co.™, and Denizen® brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and franchised and company-owned stores. As of November 27, 2011, the company operated 498 stores within 32 countries. Levi Strauss & Co.’s reported fiscal 2011 net revenues were $4.8 billion. For more information, go to http://levistrauss.com.
Levi Strauss & Co.