Values

Lessons from a Professional Shopper: If Customers Come First, So Should Ecommerce


Levi Strauss & Co.
August 8, 2014

Ever wonder what’s on the mind of the people who create our shopping experiences? Marc Rosen will tell you … it’s you. After 20 years in the retail industry and a few months on the job as LS&Co.’s Executive Vice President and President of global ecommerce, Marc says one of the keys to ecommerce success isn’t as complicated as you might think. It’s to listen, really listen, to the customer.

Read Marc’s article on LinkedIn, “Lessons from a Professional Shopper: If Customers Come First, So Should Ecommerce,” for more of Marc’s insights into the ever-evolving retail landscape. And when you’re done, join in on the conversation.

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Ecommerce Shopping Photo: LDProd/Shutterstock