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A Trip Down Memory Lane With The Archives


As one of the oldest, most iconic American companies, Levi Strauss & Co. takes great pride in its heritage. Our history tells an incredible story of quality product embraced the world over throughout our 164-plus year existence. And its impact on culture remains as relevant today as it did when we manufactured the world’s first blue jeans.

As our resident historian, Tracey Panek has a wealth of stories to share. Here are a few from this year:

From the Archives – Winter 2018 

Fun facts about our founder Levi Strauss

Innovation, 1960s Style: STA-PREST™ Clothing

The story behind that Jacquard jacket

A look back at the Button Your Fly campaign with Spike Lee