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Story Round-Up: Project F.L.X.


When we announced Project F.L.X., our transformative new operating model that automates the jeans finishing process, it was instantly recognized as an industry changer.

Traditionally, denim finishing – which creates worn, faded design elements on jeans – has been a highly manual, labor-intensive and chemical-reliant process. Digitization enables a responsive and sustainable supply chain at an unparalleled scale.

“Thirty years ago, jeans were only available in three shades: rinsed, stonewashed and bleached. Today those three shades have exploded into endless variations, all produced with very labor-intensive jobs and long lists of chemical formulations,” said Bart Sights, vice president of technical innovation at Levi Strauss & Co. and head of the company’s Eureka Innovation Lab. “We’re designing a cleaner jean for the planet and the people who make Levi’s® jeans, and we’re doing it on a scale that no one else has achieved to date.”

Learn more from Bart and about the F.L.X. process from our coverage:

Project F.L.X. Redefines the Future of How Jeans Are Designed, Made and Sold

Project F.L.X.: A Simple Side-By-Side Process Guide

Talking Project F.L.X. with Bart Sights: A Q&A

Want more? Check out this video breaking it all down.