501

The 501® Jean Makes Debut in New Levi’s® Skateboarding Collection

At last skateboarders have a 501® to call their own. Levi’s® most iconic jean, a favorite of skateboarders… / / / / /

Put Your Best Fit Forward: Levi’s® Fall/Winter 2017 Fit Guide

When it comes to denim, fit is everything. But we all need a little help sometimes. Our Levi’s®… / / / / / / / / / / /

Showtime in Shanghai: #501Day in China

On May 20, 1873—144 years ago—Levi Strauss & Co. and tailor Jacob Davis patented the idea for riveted… / / / / / / / / / / /

#501Day: Celebrating 144 Years of Iconic Cool

On May 20, Levi’s® celebrates the anniversary of the day that would forever change the way that people… / / / / / / / / / /

From the Archives: Summer of the 501®, Togs and Flat Eric

Welcome to our spring 2017 issue of From the Archives, a behind-the-scenes look at the ins and outs… / / / / / / / / /

Blue Jeans Bash in Beautiful Barcelona

May 20 marks the birthday of the blue jean—the day in 1873 when Levi Strauss & Co. and… / / / / / / / / /

Levi’s® x The Blonde Salad

With a proclivity for the classics and a penchant for vintage looks, Chiara Ferragani – better known as… / / / / / /

Levi’s® Iconic 501® Jeans Gets the Stretch Treatment

This fall, Levi’s® wants you to go ahead and stretch it out in those 501s®. For the first… / / / / / / / / / /

Jeans: A Natural Choice

Blue jeans—a Levi’s® original—are quintessentially American. In fact, a recent study revealed that our iconic brand has become… / / / /

Latest Installment of The 501® Jean Documentary Explores Denim Culture in Japan

“Japanese take in Americana…they somehow manage to do it better,” begins Erik Brunetti, Founder, Fuct/SSDD at the start… / / / / / /