501

#501Day: Celebrating 144 Years of Iconic Cool

On May 20, Levi’s® celebrates the anniversary of the day that would forever change the way that people… / / / / / / / / / /

From the Archives: Summer of the 501®, Togs and Flat Eric

Welcome to our spring 2017 issue of From the Archives, a behind-the-scenes look at the ins and outs… / / / / / / / / /

Blue Jeans Bash in Beautiful Barcelona

May 20 marks the birthday of the blue jean—the day in 1873 when Levi Strauss & Co. and… / / / / / / / / /

Levi’s® x The Blonde Salad

With a proclivity for the classics and a penchant for vintage looks, Chiara Ferragani – better known as… / / / / / /

Levi’s® Iconic 501® Jeans Gets the Stretch Treatment

This fall, Levi’s® wants you to go ahead and stretch it out in those 501s®. For the first… / / / / / / / / / /

Jeans: A Natural Choice

Blue jeans—a Levi’s® original—are quintessentially American. In fact, a recent study revealed that our iconic brand has become… / / / /

Latest Installment of The 501® Jean Documentary Explores Denim Culture in Japan

“Japanese take in Americana…they somehow manage to do it better,” begins Erik Brunetti, Founder, Fuct/SSDD at the start… / / / / / /

Happy 143rd, Blue Jeans!

On May 20, 1873 Levi Strauss and Jacob Davis were awarded a patent for a new garment: riveted… / / / / / / / / / / /

Levi’s® Celebrates #501Day On Sunday in New York

So, how will you 501® this 5/01? Levi’s® is setting up in New York City to capture the… / / / / / /

We Are 501®

This spring is all about the 501® jean, a blank canvas of expression since 1873. And as the… / / / /