Denim

Inside the Eureka Innovation Lab Experience: Cut + Sew

Just a few blocks from Levi’s® San Francisco Headquarters lives the Eureka Innovation Lab, an in-house creative space… / / / / / / / /

Rebels & Rockers: A Look at Metal & Punk Levi’s®

When Lady Gaga and Metallica recently took to the Grammy stage together, they harnessed the energy and excitement… / / / / / / /

How Levi’s® Put Pants on the Women’s Movement

It may seem like a simple contribution in the larger journey toward gender equality, but Levi’s® truly pushed… / / / / / / / / /

The Orange Tab Makes a Comeback for 2017

It might have been the summer of ’69 when you got your first real Orange Tabs somewhere near… / / / / / / / /

Seeing Red (and Orange…and Silver…): A Tale of Levi’s® Tabs

It’s small — smaller than your pinky fingernail. And it’s bright — a piece of fabric, a contrasting… / / / / / / / / /

Alicia Bognanno x Levi’s®: A Q&A

Editor’s Note: The following was originally published on levi.com. As founder of the Tennessee rock band Bully, Alicia… / / / / / / / / /

Patterns of Patriotism: Levi’s® Unofficial Ambassadors Abroad

In 1971, Warren Smith was a civilian working on a military base in the Marshall Islands—Kwajalein Island, to… / / / / / / / /

What’s Your Levi’s® Love Story?

To Levi’s®, with love…We know full well the love runs deep for those who live in Levi’s®. So,… / / / / / / / / /

Pockets Full of History

When it comes to history, the pockets of Levi’s® jeans are full of it. That’s because pockets are… / / / / / / / / / /

Your Ticket to the Perfect Pair: The Levi’s® Spring 2017 Fit Guide

The coming of a New Year means a fresh new start. And with that fresh start, why not… / / / / / / / / / / / / /