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Giving Back This Back-to-School Season

For many children the new school year means new jeans, freshly sharpened pencils, crisp binders, and a cool… / / / / / /

Behind the Seams: Bringing the Levi’s 49ers Collection to Life

Perhaps it seems a little strange to tell a story about perseverance, grit and passion when describing the… / / / / / /

What We’re Reading: 8 Great Denim-Centric Reads

The fashion and apparel industry is always changing, and it can be exhausting to keep up with the… / / / / /

Throwback Thursday: Creating A New Women’s Clothing Category

Eighty years ago this month, Levi Strauss & Co. forever changed women’s fashion with the introduction of Lady… / / / /

15 Ways to Reuse, Repurpose and Reimagine your Jeans

It happens to everyone, eventually. You’ve lived in them, patched them, maybe even cut them off. But despite… / / / /

Denim Hikes: Blue Jeans Trek Into The Great Outdoors

You’ve heard the rumors. Cotton, while a favorite choice for outdoor enthusiasts thanks to its inherent comfort and… / / / /

The Story Behind Levi’s Stadium

Levi’s Stadium — perhaps you’ve heard it’s the most high tech stadium, or that it’s the most sustainable,… / / / / /

What We’re Reading: Jean Stories

The fashion and apparel industry is always changing, and it can be exhausting to keep up with the… / / / / / / / /

Throwback Thursday: Celebrating 80 Years of Women’s Jeans

Eighty years ago this month, Levi Strauss & Co. forever changed women’s fashion with the introduction of Lady… / / / / /

Using Shark Tank to Mine Treasure Buried Within the Organization

In a world littered with reality television trash, ABC’s hit show Shark Tank is a rare gem. It… / / / / / /