Heritage

Throwback Thursday: Cowboy Cool

Because Levi Strauss & Co. was born in the American West, cowboys were among the earliest wearers of… / / / / / / / / / /

Women’s Hiking Jacket: An LS&Co. Archives Top Top

This year, we’re taking a special look at some of Levi Strauss & Co.’s top tops, which have… / / / / / / / / /

The 80-Year Coverup

It’s been 80 years since Levi Strauss & Co. last exposed the copper rivets on the back pockets… / / / / / / / / / / /

A Quarter Century of Domestic Partner Benefits

A quarter century ago, domestic partner benefits were almost nonexistent in corporate America —until Levi Strauss & Co.… / / / / / / / /

Blockbuster Leads in Levi’s®: A Look Back

School’s out, the sun’s up and it’s the season for summer blockbusters. Next time you head to the… / / / / / / / / / /

How Levi’s® is Driving the Comeback of Denim

Trends come and go, but they will never take the place of a classic. And you’d be hard… / / / / / / / / / / / /

Showtime in Shanghai: #501Day in China

On May 20, 1873—144 years ago—Levi Strauss & Co. and tailor Jacob Davis patented the idea for riveted… / / / / / / / / / / /

Designer Driving Duds: An LS&Co. Archives Top Top

This year, we’re taking a special look at some of Levi Strauss & Co.’s top tops, which have… / / / / / /

Levi’s® + Music – A Short Film

It’s impossible to tell the story of Levi’s® without a chapter in music. The latest segment of The… / / / / / / / / / / /

#501Day: Celebrating 144 Years of Iconic Cool

On May 20, Levi’s® celebrates the anniversary of the day that would forever change the way that people… / / / / / / / / / /