Heritage

Pockets Full of History

When it comes to history, the pockets of Levi’s® jeans are full of it. That’s because pockets are… / / / / / / / / / /

Throwback Thursday: Happy 125th, Guarantee Ticket!

When the patent for Levi Strauss & Co.’s famous riveted pants expired around 1890, the company needed a… / / / / / / /

It’s a Wash: Unveiling A Century’s Worth of History

Last year we introduced an amazing acquisition, the New Nevada – one of the oldest pairs of riveted… / / / / / / /

Ghost Signs – They’re Everywhere!

Who doesn’t love a good Halloween ghost story? Of course, ours comes in the form of some of… / / / / / /

On the Road in London: Exploring Levi’s® ‘60s Legacy

I recently traveled to London to celebrate the opening of You Say You Want a Revolution? Records &… / / / / / / / /

Levi’s® Iconic 501® Jeans Gets the Stretch Treatment

This fall, Levi’s® wants you to go ahead and stretch it out in those 501s®. For the first… / / / / / / / / / /

Levi’s® and the V&A Museum Rock in New Exhibit

If there was ever any doubt that the Levi’s® brand is at its best when it’s at the… / / / / / /

The Legacy of Levi Strauss & Co. and the People who Created it

As a young boy, Bob Gargani felt adrift in Los Angeles. It was hard enough being an East… / / / / / / /

Levi Strauss & Co.’s Historian Sits Down with Vogue

Somewhere behind every Levi Strauss & Co. story, you’ll usually find our own Historian, Tracey Panek. The company’s… / / / / /

Gearing Up for Summer’s Biggest Games

The juggernaut that is the Summer Olympics isn’t just about the medal counts and athletic glories, it’s also… / / / / / / /