Heritage

An Irish TBT Tale Behind A Favorite Pair of 501® Jeans

These faded, tattered and torn blue jeans represent two decades Noel Lambe of Kildare, Ireland spent in his… / / / / / /

Letters from a Genuine Levi’s® Dudeen

In 1939, Virginia Brookbush of Idaho Falls, Idaho, corresponded with Levi Strauss & Co. in letters, detailing vivid… / / /

HBD, Levi Strauss – A Story of Our Founder’s Character

If Levi Strauss were alive today, he’d be celebrating his 190th birthday this week. At Levi Strauss &… / / / /

A Levi’s® Mystery: The Case of the Prized Cutoffs

When radio producer Ben Riskin first came upon a pair of Levi’s® 501® cutoff shorts at a Chicago… / / / / / / / /

ICYMI – Best of Heritage

As one of the oldest, most iconic American companies, Levi Strauss & Co. takes great pride in its… / / / /

Celebrating Black History Month at LS&Co.

In the United States, the month of February is observed as Black History Month to remember and celebrate… / / / / / /

A Mammoth Levi’s® Discovery in the Klondike

Alf and Marlene Roberts own a placer claim at the site of the historic Klondike Gold Rush. They’ve… / / / / / / /

Levi’s® in the Spotlight at Hong Kong’s First Denim Festival

Hong Kong hosted its first-ever denim festival this month. I joined the celebration in Hong Kong where thousands… / / / / /

From Trash to Treasure: A Historical Surprise

When people ask me what it’s like being the historian for Levi Strauss & Co., I often say… / / / / / / /

The Levi’s® Launchpad: Stars Who Starred for LS&Co.

From our 501® Blues series in 1984 to last year’s Circles, one of the most watched spots of… / / / / / / / /