Heritage

Patterns of Patriotism: Levi’s® Unofficial Ambassadors Abroad

In 1971, Warren Smith was a civilian working on a military base in the Marshall Islands—Kwajalein Island, to… / / / / / / / /

Hunting for History: A Century-Old Vest’s Riveting Tale

This year, we’re taking a special look at some of Levi Strauss & Co.’s top tops, which have… / / / / / / / /

Kids in Koveralls: An ‘Overall’ Theme in One Family’s History

When Laurel Parker’s grandparents planned their dream vacation, they considered every detail. The Great War was over, and… / / / / / / / /

Cabin Fever: On the Western Frontier with Levi’s®

With a name like Rogue River, you’d expect this Oregon locale to be site of many a frontier… / / / / / / / / /

Author Lynn Downey looks back at Levi

A little blast from the past blew into town recently when retired Levi Strauss & Co. Historian Lynn… / / / / / / / / /

Getting to the Bottom of Levi Strauss & Co.’s ‘Top’ Tops

Most people know Levi Strauss & Co. for our blue jeans—the world’s first—or pants like our 505® zippered… / / / / / / / / /

Pockets Full of History

When it comes to history, the pockets of Levi’s® jeans are full of it. That’s because pockets are… / / / / / / / / / /

Throwback Thursday: Happy 125th, Guarantee Ticket!

When the patent for Levi Strauss & Co.’s famous riveted pants expired around 1890, the company needed a… / / / / / / /

It’s a Wash: Unveiling A Century’s Worth of History

Last year we introduced an amazing acquisition, the New Nevada – one of the oldest pairs of riveted… / / / / / / /

Ghost Signs – They’re Everywhere!

Who doesn’t love a good Halloween ghost story? Of course, ours comes in the form of some of… / / / / / /