Heritage

Levi’s® + Music – A Short Film

It’s impossible to tell the story of Levi’s® without a chapter in music. The latest segment of The… / / / / / / / / / / /

#501Day: Celebrating 144 Years of Iconic Cool

On May 20, Levi’s® celebrates the anniversary of the day that would forever change the way that people… / / / / / / / / / /

Levi’s® Far-Out Fashions Front & Center at Summer of Love Experience

The deYoung Museum’s new Summer of Love Experience is a must-see retro ride for fashion fans of ‘60s… / / / / / / / /

The LS&Co. Links to Haight Ashbury’s ‘Hippie Headquarters’

The address 557 Ashbury may not ring a bell for most, but its location and place in counterculture… / / / / / / / / /

‘Love’ + Levi’s®: Tripping Through The New de Young Exhibit

Entranced by the ingenuity emanating out of what was then the hub of creative collectives, Linda Garth decided… / / / / / / /

The Levi’s® Shirt That Saved A Life

In a recent interview, I was asked to share my most remarkable story about a Levi Strauss &… / / / / / /

Levi’s® Vintage Clothing Gets Groovy for “Summer of Love” Collection

It was the height of Haight-Ashbury, a hippie mecca where flower children flourished in the grooviest fashions. Civil… / / / / / /

Blue Jeans Bash in Beautiful Barcelona

May 20 marks the birthday of the blue jean—the day in 1873 when Levi Strauss & Co. and… / / / / / / / / /

Barn-None: Levi’s® Discovery in Rural Ruins

The acidic smell coming from the oak barrels was pungent against the fresh February rain. I escaped the… / / / / / / / /

Our Top Tops: It’s Game On with Elesco!

This year, we’re taking a special look at some of Levi Strauss & Co.’s top tops, which have… / / / / / / / / / /