Heritage

Levi Strauss’ Hometown Celebrates 900 Years

The birthplace of Levi Strauss is celebrating a major anniversary this year: Buttenheim, Bavaria in Germany turns 900… / / / / /

Supersized! Levi’s® That Hit the Big Time

Over the years, Levi Strauss & Co. has fashioned some mammoth artifacts for movie props, marketing stunts and… / / / / / / /

Before the Blockbusters: Levi’s® Pixar Advertisements

Some of the sweetest summers are usually blessed with a Pixar insta-classic in theaters. This season, it’s Incredibles… / / / / / / / /

From the Archives – Summer 2018

Welcome to our summer 2018 issue of From the Archives, a behind-the-scenes look at the ins and outs… / / / / /

Levi’s® + Music Make a Memorable Birthday Bash in China

Coachella may be the festival hot spot in the West, but in China the ultimate musical event is… / / / / / /

Riveting Levi’s® Ties to Canada’s Royal Riders

Archaeologists excavating at a 19th Century fort – one of the earliest sites of the Royal Canadian Mounties… / / / / / / /

Festival Season + Levi’s®: The Perfect Pairing

Coachella may officially be behind (or is it Bey-hind?) us, but it also marks the kickoff of the… / / / / / / / / /

Back in the Saddle: Levi’s® At the Rodeo

Cowboys were among the earliest to wear our waist overalls, the original name for blue jeans, so it’s… / / / / / / / / /

Dockers® Anchors Logo in its Roots

While there is plenty of new for Dockers® these days, the brand is going back to its roots… / / / / / / / /

Don’t Miss These Great March Stories…

While March celebrated the coming of spring, it was also a month of important recognitions. From International Women’s… / / / / / / / /