LadiesinLevis

How Levi’s® Put Pants on the Women’s Movement

It may seem like a simple contribution in the larger journey toward gender equality, but Levi’s® truly pushed… / / / / / / / / /

Alicia Bognanno x Levi’s®: A Q&A

Editor’s Note: The following was originally published on levi.com. As founder of the Tennessee rock band Bully, Alicia… / / / / / / / / /

Your Ticket to the Perfect Pair: The Levi’s® Spring 2017 Fit Guide

The coming of a New Year means a fresh new start. And with that fresh start, why not… / / / / / / / / / / / / /

From Mom Jean To Wedgie Fit – The Evolution Of An Iconic Trend

We’re recognizing Mother’s Day by celebrating the evolution of the mother of all denim trends: the mom jean.… / / / / / / / / / /

Uncovering the Levi’s® Legacy in Marilyn Monroe’s Final Film

The 1961 movie, The Misfits, is notable for its critical acclaim, its star-studded cast and its fame as… / / / / / / / / /

Levi’s® and Jean Stories Collaborate On a Capsule Collection

Denim always has stories to tell — ones that are revealed in tears, fades, frays and mends. The… / / / / / / /

Throwback Thursday: Crazy Legs!

In the 1960s, American sketch comedy television show Rowan & Martin’s Laugh-In became a pop culture phenomenon and… / / / / / / / /

Throwback Thursday: A Cowgirl Poet’s Life in Levi’s® Jeans

Cowgirl poet Georgie Connell Sicking’s life reads like a Louis L ’Amour Western novel. She was born and… / / / / / /

Throwback Thursday: Lady Levi’s® in Japan

Earlier this year I traveled to Mumbai and Milan to share our 80-year history of women’s jeans with… / / / / / /

Throwback Thursday: Everything’s Coming Up Rosie

American women joined the workforce in droves during World War II, replacing men who were serving as soldiers… / / / / /