Levi Strauss

Levi Strauss Foundation Believes In The Power Of Millennials To Create Change

Millennials have surpassed baby boomers as the nation’s largest living generation, according to the Pew Research Center.  And… / / / / / /

Throwback Thursday: Rare Records Revealed

On February 26, 1829, nearly 200 years ago, Levi Strauss was born in Buttenheim, Bavaria. Levi  immigrated to… / / / / / / /

From the Archives: Jordans, Jeans and Other Cool Things

Welcome to our winter 2017 issue of From the Archives, a behind-the-scenes look at the ins and outs… / / / / / / / / / / / /

Author Lynn Downey looks back at Levi

A little blast from the past blew into town recently when retired Levi Strauss & Co. Historian Lynn… / / / / / / / / /

Throwback Thursday: The Story of Levi

Some 190 years after his birth and nearly 165 years after founding the company that bears his name,… / / / / / /

Jeans: A Natural Choice

Blue jeans—a Levi’s® original—are quintessentially American. In fact, a recent study revealed that our iconic brand has become… / / / /

Where It All Began: Visiting Levi Strauss’s Hometown, Buttenheim

A few months ago I was invited to speak at a conference with corporate historians and archivists about… / / / / / / / /

Two Horses and 130 Years of History

Before closing the doors at a Levi Strauss & Co. retail store on the East Coast, staff contacted… / / / / / / / / /