Levi Strauss

Throwback Thursday: Reflections on Levi! A New Musical

As the Levi Strauss & Co. historian, I spend a lot of time immersed in the story of… / / / / / / / / /

Freeze Frame: Fresh Photo Finds from the LS&Co. Archives

I was delighted to spend time recently reviewing the extensive photo collection in the LS&Co. Archives. The images… / / / / / / / / / / /

Levi Strauss Foundation Believes In The Power Of Millennials To Create Change

Millennials have surpassed baby boomers as the nation’s largest living generation, according to the Pew Research Center.  And… / / / / / /

Throwback Thursday: Rare Records Revealed

On February 26, 1829, nearly 200 years ago, Levi Strauss was born in Buttenheim, Bavaria. Levi  immigrated to… / / / / / / /

From the Archives: Jordans, Jeans and Other Cool Things

Welcome to our winter 2017 issue of From the Archives, a behind-the-scenes look at the ins and outs… / / / / / / / / / / / /

Author Lynn Downey looks back at Levi

A little blast from the past blew into town recently when retired Levi Strauss & Co. Historian Lynn… / / / / / / / / /

Throwback Thursday: The Story of Levi

Some 190 years after his birth and nearly 165 years after founding the company that bears his name,… / / / / / /

Jeans: A Natural Choice

Blue jeans—a Levi’s® original—are quintessentially American. In fact, a recent study revealed that our iconic brand has become… / / / /

Where It All Began: Visiting Levi Strauss’s Hometown, Buttenheim

A few months ago I was invited to speak at a conference with corporate historians and archivists about… / / / / / / / /