Tracey Panek

50 Years of Music and Style

SXSW is rocking this week at the Levi’s® Outpost in Austin where I tried on the new Project… / / / / / / / /

Rebels & Rockers: A Look at Metal & Punk Levi’s®

When Lady Gaga and Metallica recently took to the Grammy stage together, they harnessed the energy and excitement… / / / / / / /

Throwback Thursday: Rare Records Revealed

On February 26, 1829, nearly 200 years ago, Levi Strauss was born in Buttenheim, Bavaria. Levi  immigrated to… / / / / / / /

Seeing Red (and Orange…and Silver…): A Tale of Levi’s® Tabs

It’s small — smaller than your pinky fingernail. And it’s bright — a piece of fabric, a contrasting… / / / / / / / / /

Beyond Blue Jeans: The Facts of Levi Strauss’s Life

Levi Strauss had an indelible impact on the fabric of American culture — so much so that his… / / / / / / / /

From the Archives: Jordans, Jeans and Other Cool Things

Welcome to our winter 2017 issue of From the Archives, a behind-the-scenes look at the ins and outs… / / / / / / / / / / / /

Patterns of Patriotism: Levi’s® Unofficial Ambassadors Abroad

In 1971, Warren Smith was a civilian working on a military base in the Marshall Islands—Kwajalein Island, to… / / / / / / / /

Hunting for History: A Century-Old Vest’s Riveting Tale

This year, we’re taking a special look at some of Levi Strauss & Co.’s top tops, which have… / / / / / / / /

Kids in Koveralls: An ‘Overall’ Theme in One Family’s History

When Laurel Parker’s grandparents planned their dream vacation, they considered every detail. The Great War was over, and… / / / / / / / /

Cabin Fever: On the Western Frontier with Levi’s®

With a name like Rogue River, you’d expect this Oregon locale to be site of many a frontier… / / / / / / / / /