Tracey Panek

Freeze Frame: Fresh Photo Finds from the LS&Co. Archives

I was delighted to spend time recently reviewing the extensive photo collection in the LS&Co. Archives. The images… / / / / / / / / / / /

Denim in the Desert—Levi’s® Store Shines in Dubai

The official reopening the Levi’s® store in the Dubai Mall—the world’s largest—called for a special gala. I recently… / / / / / / / / / / / /

From the Archives: Holiday 2017!

Welcome to our Holiday 2017 issue of From the Archives, a behind-the-scenes look at the ins and outs… / / / / / / / / /

Levi’s® For a World War I Army Private

An animated storyteller, chemistry college professor Don Cook would often regale his students with tales of his life,… / / / / / / /

A Year of Change: A Look Back at Levi’s® in 1967

1967 was a game-changer for the Levi’s® brand. So this week we’re looking back at some of our… / / / / / / / / / / /

Building On A Legacy: A Q&A with Levi’s® Design

A concert. An art exhibit. An afternoon stroll through the city. A runway. There is much to be… / / / / / / / / / / / /

Meet Viola: Our Oldest Pair of Women’s Levi’s® Jeans

We’re known for creating the world’s first blue jean, patented in 1873, for men. But in the 1930s,… / / / / / / / / / / / / / /

Throwback Thursday: The Skinny on Skinny Jeans

Today, skinny jeans are a staple of most people’s wardrobes. In fact, the fit has become so essential… / / / / / / / / / /

Top Tops: Levi’s® – Official Outfitter of the 1984 U.S. Olympic Team!

This year, we’re taking a special look at some of Levi Strauss & Co.’s top tops, which have… / / / / / / / /