Tracey Panek

Levi Strauss’ Hometown Celebrates 900 Years

The birthplace of Levi Strauss is celebrating a major anniversary this year: Buttenheim, Bavaria in Germany turns 900… / / / / /

From the Archives – Summer 2018

Welcome to our summer 2018 issue of From the Archives, a behind-the-scenes look at the ins and outs… / / / / /

Throwback Thursday: Our Fab Favorites

As historian for Levi Strauss & Co., I get to manage an amazing collection of garments — from… / / / / / /

A Trip Down Memory Lane With The Archives

As one of the oldest, most iconic American companies, Levi Strauss & Co. takes great pride in its… / / / / / /

A look back at ‘Button Your Fly’ with Spike Lee

“What are you doing in our jeans?” That’s the question we asked Levi’s® fans just over 25 years… / / / / /

Throwback Thursday: Reflections on Levi! A New Musical

As the Levi Strauss & Co. historian, I spend a lot of time immersed in the story of… / / / / / / / / /

Best of 2017 – Our Favorite Heritage Moments

We’re highlighting the best of the best of 2017 from across our Unzipped coverage, featuring everything from our… / / / / / / / / / / / / / / / / /

Freeze Frame: Fresh Photo Finds from the LS&Co. Archives

I was delighted to spend time recently reviewing the extensive photo collection in the LS&Co. Archives. The images… / / / / / / / / / / /

Denim in the Desert—Levi’s® Store Shines in Dubai

The official reopening the Levi’s® store in the Dubai Mall—the world’s largest—called for a special gala. I recently… / / / / / / / / / / / /