who we are
Our brands are among the most celebrated names in the history of apparel. They are recognized for their quality, originality and integrity.
The Levi’s® brand epitomizes classic American style and effortless cool. Since the invention and patent of riveted clothing by Jacob Davis and company founder Levi Strauss in 1873, Levi’s® jeans have become the most recognizable and imitated clothing in the world — capturing the imagination and loyalty of people for generations. And while the patent has long since expired, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry.
The Dockers® Brand has defined authentic khaki for 25 years. Since its introduction in 1986, the Dockers® brand has been perfecting khakis — and the essential goods to go with them — for men and women all over the world. No compromises in quality. Just versatile, essential style. We have taken an enduring, admired brand and made it stronger. More styles. New fits. Bold colors. We have taken the category we owned and reinvented it for today.
Levi Strauss & Co.™
In 2003, we launched the Signature by Levi Strauss & Co.™ brand, giving the value-conscious consumer access to high-quality, affordable and fashionable jeans and casual wear from a trusted company and name. The collection includes a variety of products for men, women and children, designed with the high quality construction and craftsmanship that makes Levi Strauss & Co. famous. Each pair of jeans is carefully detailed with vintage-inspired finishes and reinforced with triangle stitching and metal rivets for long-lasting style.
Since 1873, Levi Strauss & Co. has been outfitting the world in denim. In the summer of 2011, the Denizen® brand launched in the United States, providing great-fitting, great-looking, well-made jeans exclusively to Target® shoppers in stores and on Target.com. With premium fabrics and finishes and a variety of fits for the entire family, the Denizen® brand offers the quality craftsmanship and authentic style that has made Levi Strauss & Co. world-famous for generations. Denizen® jeans are the perfect fit for today’s active families, offering the perfect balance of style and value.