The culture of Levi Strauss & Co. is fueled by strong values, creativity and hard work. Using innovative, sustainable and progressive practices isn’t just how we make our jeans and other products, it’s a principle we value in all of our work.

Here’s a first hand glimpse of the culture thriving at the core of Levi Strauss & Co.

Innovation is at the core of what we do. From inventing the world’s first pair of blue jeans, to implementing cutting-edge design techniques, to developing new ways of working, we encourage our talented employees — and anyone who slips on a pair of our jeans — to dream big, do more and grow.

We care deeply about doing the right thing. It’s why we’re working to build sustainability into everything we do. It’s why we joined the Better Cotton Initiative, which is committed to growing cotton in a way that’s healthier for communities and the environment. It’s why we’re producing Water<Less™ jeans, made with significantly less water. We want to make sure our company is encouraging a healthy world and a better future.

At Levi Strauss & Co., we’re dedicated to progress and are constantly in motion. We’re proud to have integrated our factories before the law required it, and we continue to engage with communities whenever we can, from implementing HIV/AIDS employee education, to championing equality for women and girls, to supporting communities around the world where we live and work.

The Red Tab Foundation, an industry first, was started by a Levi Strauss & Co. employee to provide a financial safety net for company employees, retiree and their families.

Since 1873, our jeans have been an inspiration — and a symbol — for courage, fearless exploration and unwavering originality. We are honored to have clothed generations of individuals, leaders, thinkers and doers. Here at Levi Strauss & Co., we’re guided by our values: empathy, originality, integrity and courage. With them in mind, we constantly strive to build a culture just as inspiring as the people who wear our jeans.