We encourage you to take a look at Fast Company’s March cover story, “The World’s 50 Most Innovative Companies.” Among the Googles and General Electrics and other technology and science heavyweights you might expect, you’ll find Levi Strauss & Co.
Clearly, we’re in good company. And there’s good reason we’re there.
Walk into a Levi’s® store, and you’ll find not only the Levi’s® 501s® you expect but also our Waste<Less™ blue jeans, each made with a minimum of 20 percent post-consumer recycled content. As we look for ways to reduce our impact on the planet, we’re making Water<Less™ products, which use significantly less water to produce. And our Dockers® Wellthread pilot reflects a fundamental reinvention of the design process to incorporate environmental and social sustainability from start to finish.
Levi Strauss & Co. invented the blue jean more than 140 years ago. But a company doesn’t last as long as we have without finding new ways to move the industry forward and reinventing itself — over and over again.
So, if you appreciate innovation, check out the Fast Company article. Pay a visit to your favorite Levi’s® or Dockers® retailer or our online stores. And keep an eye on Levi Strauss & Co. There’s more to come.
