Levi Strauss & Co. Hosts Fashion Law Bootcamp

Our heritage, our products, our logo … these have all made Levi Strauss & Co. the reputable company that we are today. So when it comes to protecting the two-horse logo, the red “tab device,” the arcuate on the back pockets of our jeans or other important company assets, we take things seriously, and we’re sharing our best practices so others can learn from our legal history by hosting the very first West Coast edition of Fashion Law Bootcamp right here at Levi’s® Plaza.

This week-long crash course is an intensive program for fashion professionals, attorneys, and law and design students. The program curriculum explores diverse areas of law and the apparel industry, including intellectual property, business and finance, international trade and government regulation, sustainability, and consumer culture and civil rights.  And, this is the first time the program is being offered outside of New York, where it has been held annually for the past four years.

The Fashion Law Bootcamp summer intensive program was created by Susan Scafidi, professor at Fordham University School of Law and pioneer of fashion law as a distinct legal field.  In 2010, with the support of Diane von Furstenberg and the Council of Fashion Designers of America, Susan founded the Fashion Law Institute, the world’s first academic center dedicated to legal and business issues pertaining to the fashion industry.  

Throughout the week at Bootcamp participants attend classroom seminars, read assigned material, even take an optional exam. They’ll also have the opportunity to hear from guest speakers such as Thomas Onda, Chief Counsel, Global Intellectual Property, Brands and Marketing for LS&Co.; Jeff Trexler, Professor, Fordham University School of Law, and from the founder herself, Susan Scafidi.

Thanks to all who organized and participated in this week’s Fashion Law Bootcamp. We’re proud to protect our heritage and share some of our best practices so others in the apparel community can do the same.