Brands

What’s Your Game Day Style?


Levi Strauss & Co.
October 13, 2014

Whether you pulled off a big win or suffered the misery of defeat this weekend, we know this much is true: you and your fellow fans sported a unique signature style while cheering on your team. For college football fans, a Game Day uniform carries monumental, almost sacred, importance. Wardrobe choices not only declare squadron allegiance, but also have a proven (or at least we’d like to think so) impact on team performance.

The question is: What’s your Game Day style? Read on to find out.

  • The Class Act: Understated but classic is the name of your game. Your go-to Saturday uniform is simple: a pair of Game Day Dockers® combined with a team T-shirt. Throw on a collared shirt, and you’re all set for a more formal SEC game.
  • The Accessorized: When it comes to Game Day style, you’re definitely of the opinion that more bling is better. You wouldn’t dream of heading to the stadium without adding a little pizzazz — wigs, beads, rally towels, and foam fingers — to your Game Day pants/t-shirt combo.Style in Action: At University of Arkansas, fans take on the persona of their Russian boar mascot by wearing hog snouts while they chant their famous “Woo Pig Sooie” rally cry. And while one lone fan sporting a snout might look strange, thousands of little pig noses across an entire stadium show unity.
  • The Conspirator: You could care less about making an individual statement with your Game Day duds. To you, fan fashion is all about getting together with your fellow fans to create an eye-catching visual in the stands. An extreme example of this en masse dress would be a “White Out” (Penn State) or an “Orange Out” (Colorado State University, University of Texas at San Antonio, and Clemson) in which fans conspire to all wear the same color for maximum impact on game day.
  • The Minimalist: Your definitely subscribe to a “less is more” motto and have been known to ditch your shirt altogether in lieu of a painted letter, showing that a group of fans can make a greater statement than a solitary decorated chest ever could. A word to the wise: This daring style is best attempted early in the season, or at Southern schools whose warmer temperatures are better suited for topless shenanigans.
  • The Dapper Dresser: You’re a refined guy or gal and Game Day is the perfect excuse to pull out all the stops. Indeed, each conference in the NCAA has their own distinctive regional system of Game Day dress, and strong feelings about their rival’s preferred duds. Southern schools are infamous for getting dressed to the nines, with girls wearing dresses and heels and the guys opting for collared shirts, Game Day Dockers, and spiffy loafers.Style in Action: Ole Miss has arguably the most lavish of tailgate traditions at “The Grove,” throwing a weekly a party that the New York Times once described as “the mother and mistress of outdoor ritual mayhem.” Men in ties and women clad in fancy cocktail dresses dine amongst fine china, sterling silver, chandeliers and candelabras.
  • The Casual Cool: You’d rather cheer for the competition than be stuck in the stands in your formalwear. Fans in conferences like the Pac-12 and Mountain West generally opt for a more casual look. In fact, while Game Day Dockers are undoubtedly a fan must-have, more casual fans have been known to pair a team hoody with a well-loved pair of Levi’s® jeans.Style in Action: A battle over “jeans versus khaki” on Game Day wages within the SEC. Fans taunt their rivals at the University of Florida with the saying, “Gators wear Jean Shorts!” The tradition began in 1997 when the University of Georgia, then in a major slump, had to come up with a creative way to insult their rival. One fan yelled the phrase after seeing a Gator fan rocking “jorts,” and a tradition was born. The entire conference has now co-opted the saying. And rather than shun said “jorts,” Gator fans have embraced them, wearing the style with pride, and even holding signs proclaiming things such as: “Jorts: The quality of a jean with the comfort of a short.”