In the mid-1950s, Juanita Wallace was the womenswear designer at Levi Strauss &Co. She knew what the women of America wanted: fun, casual clothes for the new, prosperous lifestyle of the post-war years. Ms. Wallace also was influenced by Hollywood and Europe — taking inspiration from women like Audrey Hepburn and the simple-yet-fashionable looks designed by the iconic fashion houses like Dior.
The result was Levi’s Casuals.
![1950s. As seen in Seventeen. Flamour. Charm. Mademoiselle. Levi's Casuals Sanforized. Real eye-openers ... the marvelous new mix-or-match Levi's Casuals ... a complete leisure-time wardrobe for the young in heart! Your favorite fun-time fabrics ... denim, poplin, sailcloth and kayak cloth ... All Sanforized, of course ... in a rainbow of color-fast, harmonizing heavenly hues! Denim ... shorties, shorts, bermudas, pedal pushers, culottes, playsuit, ranch pants, skirt, sun bra, casual jacket, sleeveless shirt, frontier jacket ... about $1.95 to $5.95. Poplin ... shorts, bermudas, pedal pushers, smoothies [slim, trim pants], halter, sun bra, bolero ... about $1.95 to $4.95. Sailcloth ... shorts, bermudas, pedal pushers, toreadors, halter, bolero ... about $2.95 to $4.95. Kayak cloth ... bermudas only ... about $4.95. At better stores everywhere. For name of nearest dealer, write Levi Strauss of California. San Francisco 6. Makers of world-famous Levi's. Drawing of group](http://levistrauss.com/wp-content/uploads/2015/07/CCD_DRE_Women_0019.jpg)
The line included this classic Capri pant, or “pedal pusher.” It came in blue, red, and white.
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