How Levi’s® Put Pants on the Women’s Movement

It may seem like a simple contribution in the larger journey toward gender equality, but Levi’s® truly pushed the envelope when it created the first-ever line of jeans for women back in 1934. Western women had been borrowing their husband’s or brother’s Levi’s® 501® jeans for years when LS&Co. recognized the need for a women’s work pant. … Continue reading How Levi’s® Put Pants on the Women’s Movement