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Music is one of the most authentic forms of self-expression and community. Every year, Levi’s® celebrates this in many ways, like featuring famous artists in its campaigns, sharing stories about how music inspires the masses and educating the next generations of young musicians through the Levi’s® Music Project.
To date, we’ve teamed up with the likes of Alicia Keys, Skepta, Vince Staples and SZA to launch a range of initiatives, including music technology classes in Brooklyn, a sound studio for young artists at the Long Beach YMCA and a summer concert series in New Jersey.
Through this program, Levi’s® has helped give young people access to music education programs, community resources and experiences with industry-leading musicians. And since the program launched in 2016, it’s gone global. The brand has a total of 14 projects under its belt now (in seven countries worldwide), and it’s not stopping there. Here’s a look at a few of the projects, how they’re coming to life and which performers have joined the effort to make music education a priority in schools and communities across the world.
CITY: Los Angeles, CA
COMMUNITY PARTNER: The Harmony Project
HOW THEY’RE SUPPORTING MUSIC: New recording studios in Compton and South Central LA with the latest recording equipment, instruments and software for the community’s young musicians to use.
ARTIST: Everything Everything
CITY: Manchester, England
COMMUNITY PARTNER: Z-Arts
HOW THEY’RE SUPPORTING MUSIC: Community workshops with the band, a new recording studio for local musicians and space to host shows.
ARTIST: Mist
CITY: Birmingham, England
COMMUNITY PARTNER: The Pump
HOW THEY’RE SUPPORTING MUSIC: Community workshops with Mist, plus a newly built recording studio and production facility for local MCs and producers.
ARTIST: Milky Chance
CITY: Kassel, Germany
COMMUNITY PARTNER: Klang Feller
HOW THEY’RE SUPPORTING MUSIC: Weekly guitar, drums and keyboard classes for local youth as well as a class performance playing with Milky Chance.
ARTIST: Ofenbach
CITY: Paris, France
COMMUNITY PARTNER: Musique Pour Tous
HOW THEY’RE SUPPORTING MUSIC: Workshops with the DJs, and other artists, covering topics like producing, sound engineering, music law and art direction.
ARTIST: Hyphen Hyphen
CITY: Paris, France
COMMUNITY PARTNER: Musique Pour Tous
HOW THEY’RE SUPPORTING MUSIC: A five-week program with the band for young musicians and performers, culminating in a live recital at Warner Studio.
CITY: Barcelona, Spain
COMMUNITY PARTNER: Xamfra
HOW THEY’RE SUPPORTING MUSIC: A newly built recording studio for local youth to attend music classes, ending with a live performance.
By giving youth across the globe these kinds of opportunities, our mission never ends. We’ll continue partnering with artists from all over the world to help educate, empower and connect young people to music. Learn more about the program on Levi.com.
