We’ve teamed up with Nike to bring two of the world’s most iconic and recognizable brands together for a collaboration that celebrates the power of self-expression and personalized style – introducing Nike by Levi’s®.
For 20 years, Nike By You has provided sneakerheads the ultimate sneaker personalization experience by allowing fans to design their own Nikes, from the fabrics to the laces. And now they’re tapping into Levi’s® materials that have long been utilized for self-expression. Together, they’ve combined technologies to create LEVI’S® BY YOU, which offers a line-up of Levi’s® fabrics and trims — leather, denim, corduroy, and Sherpa — for users to customize the Air Force 1 High, Air Force 1 Low, or Air Max 90 exclusively at Nike.com/LevisByYou. Launching August 19, it’s the Levi’s® extension of the Nike By You customization.
“Our 2018 Nike Jordan collaboration became a viral customization hit, with people dying, bleaching and distressing the denim clad Jordans. So customization was top of mind when we got together with Nike again,” says Jonathan Cheung, Senior Vice President of Design Innovation. “Nike by You feels like the perfect creative project — we worked with the Nike creative team to create a menu of ingredients. Two iconic brands, customized by you.”
Additionally, the Levi’s® brand and Nike have created a limited-edition collection of Air Force 1 High and Air Force 1 Low sneakers offered in exclusive pink and indigo colorways that celebrates both modern street-inspired style and the power of self-expression. The capsule fuses some of the most iconic style and design elements of the two brands. Starting August 26, the sneakers are available in select Levi’s® stores globally.
Nike Air Force 1 Low By Levi’s®
This Nike By You Air Force 1 Low features the iconic low-top Air Force 1 silhouette wrapped in authentic Levi’s® shrink-to-fit 501® mid-wash indigo denim, with co-branded Nike Swoosh and Levi’s® Logo laser graphic print. Further co-branding details include a Levi’s® Red Tab on the right foot heel, a Nike Swoosh and Levi’s® Batwing on the insoles, and a Nike Air-branded Levi’s® jacron patch on the tongue.
Nike Air Force 1 High By Levi’s®
This Nike By You Air Force 1 High By Levi’s® features the iconic high-top Air Force 1 silhouette wrapped in authentic Levi’s® shrink-to-fit 501® overdyed pink denim, with co-branded Nike Swoosh and Levi’s® Logo laser graphic print. Further co-branding details include a Levi’s® Red Tab on the right foot heel, a Nike Swoosh and Levi’s® Batwing on the insoles, and a Nike Air-branded Levi’s® jacron patch on the tongue.
Both the Nike Air Force 1 Low By Levi’s® and the Nike Air Force 1 High By Levi’s® will be available at select retail doors globally (Berlin; London, Regent Street; New York, Soho; Paris, Champs Elysees; San Francisco, Market Street; Shanghai; Tokyo, Harajuku) starting on August 26.
