Last week, Levi Strauss & Co. officially reopened our Levi’s® Kyoto store in Japan. Located in the heart of the Teramachi Kyogoku shopping district, the refreshed NextGen store brings the brand’s elevated shopping experience to one of the world’s most desirable locations. More than double the size of its previous iteration, Levi’s® Kyoto spans over 6,100 square feet across four levels and features an expansive product assortment of men’s and women’s apparel alongside iconic staples like the 501® line.
The brand’s focus on personalization and self-expression are evident throughout Levi’s® Kyoto. The Levi’s® Tailor Shop sits in the heart of the store on the ground floor, where shoppers can work with skilled tailoring professionals to make their Levi’s® apparel truly their own through embroidery, patches, pins, fabric paneling and more. Shoppers also have access to a variety of materials and customization options exclusive to Levi’s® Kyoto, including rare fabric from the famed Chingireya antique text store and patches designed by local illustrator Hideto Honda.
The store’s décor and design draw inspiration from Kyoto’s unique history and culture. Lanterns made by historical Kyoto-based lantern maker Kojima Shoten are featured throughout, as well as décor elements made with kara-kami paper from long-established local brand Karacho.
This connection to Kyoto was further showcased during the store’s launch, during which the brand released limited edition products exclusive to Levi’s® Kyoto. These products were created in partnership with local creators and include a pair of 501® jeans specially customized by stylist and fashion director Akio Hasegawa, as well as T-shirts featuring a silk-screened 501® calligraphy print drawn by artist Ryusuke Arise.
“With the Kyoto store, we’ve built a unique experience representative of the culture and history of the city,” said David Hamaty, LS&Co.’s general manager for North Asia. “We’re also bringing to life exclusive, hyper-local customization options that will allow shoppers to tailor their Levi’s® apparel to their specific taste and expression.”
The reopening of Levi’s® Kyoto is just the latest example of LS&Co.’s retail expansion within Asia. In addition to furthering LS&Co.’s work to grow and diversify internationally, the store symbolizes the company’s commitment to bringing consumers in the region the very best of our brands through elevated and immersive shopping experiences.
“As we strive to cultivate lifelong denim fans around the world, we remain committed to bringing the best and fullest expression of the Levi’s® brand to their doorstep, while delivering impactful and elevated shopping experiences that resonate with them,” said David.
