For over 170 years, Levi’s® products have served as the unofficial uniform of progress — worn, lived in and loved by those who are moving things forward. Born from an innovation that created the modern blue jean and forever changed the way we dress, the Levi’s® brand has been adopted by creative, intrepid and visionary “doers” across all walks of life who continue to cement the brand’s place at the center of culture.
This is something we want to celebrate. That’s why today we’re launching our 2024 Live In Levi’s® campaign with our new ad film, “The Floor Is Yours.”
“As a brand that has long been the ‘unofficial uniform’ for progress, the 2024 Live in Levi’s® campaign is all about championing the people who do things their own way and push culture forward,” said Kenny Mitchell, chief marketing officer of the Levi’s® brand at Levi Strauss & Co. “We wanted to use this campaign to inspire the doers and movers around the world to take the floor.”
