Quick Questions: LS&Co. Digital Team Leaders


Levi Strauss & Co.
May 20, 2024

We recently hired and promoted a few new leaders in our Digital team, so we thought we’d try something a little different with our Quick Qs series. Get to know more about them in this special team edition.

A name badge design. A blue header reads "hello my name is." Below, an image of Bart Bright at a Disney park next to "Bart Bright" in black script.

What is your new role at LS&Co.?

I’m the senior director of Retail Operations and Engineering.

What does success look like in your job?

Success is delivering an amazing technology experience for our stylists who then have the tools and technology they need to deliver a seamless experience to our consumers.

Do you have a favorite personal story about LS&Co. or one of our products?

I remember traveling abroad with a colleague on company business and standing in line at an airport. While waiting, we struck up a conversation with a local gentleman who recognized our American accents and asked why we were visiting. Once he discovered we worked for Levi Strauss & Co. he shared an amazing experience of his first date with his wife and how he was wearing a new pair of Levi’s® jeans. During my tenure there have been multiple fans who have shared their Levi’s® story with me, which is truly a unique and amazing aspect of being part of the LS&Co. team.

What kind of pets do you have?

We have two Labrador retrievers, Kevin and Bacon.

What is your favorite sports team?

I was born and raised as a Dallas Cowboys fan.

A name badge design. A blue header reads "hello my name is." Below, a selfie of Brett Wedewer and his child next to "Brett Wedewer" in black script.

What is your new role at LS&Co.?

I’m the senior director of E-commerce and Digital Experience Engineering.

What did you do before joining LS&Co.?

I was at Sunrun, helping transform the systems and the organization. It is a very complex business, and I enjoyed helping model things that are getting people to think differently about how to build software.

What advice would you give to your younger self?

Trust yourself and don’t let your insecurities weigh you down.

Do you have a favorite personal story about LS&Co. or one of our products?

When I was in the seventh grade, everyone had Levi’s® jeans. I didn’t have any and I wanted some so badly. For Christmas, my uncle got me a pair as a gift. I felt so cool. I think I wore those jeans to school four out of five days a week for the whole school year.

What’s the first thing you would buy if you won the lottery?

A Ferrari. I love race cars and would love to drive a proper race-ready Ferrari.

A name badge design. A blue header reads "hello my name is." Below, an image of Karen Scholl and family at a graduation next to "Karen Scholl" in black script.

What is your new role at LS&Co.?

I’m the vice president of Digital Strategy and Operations.

What did you do before joining LS&Co.?

I’ve spent most of my career at LS&Co — 27 wonderful years and counting. My red thread of people and transformation has taken me on journeys through sales, merchandising, planning, operating models and globalization work, and I was excited to join the Digital team about two years ago.

What does success look like in your job?

Success looks like Digital Strategy and Operations enabling a fast and focused digital team that wakes up every day obsessed with the best consumer and employee experiences that drive value for LS&Co.

Do you have a favorite personal story about LS&Co. or one of our products?

My path to Levi’s® started back when I was 12. I wanted nothing more than a pair of slim Levi’s® jeans to go back to school in. My mom vetoed the idea, saying it was too grown-up looking. This is the moment Levi’s® became a beacon for me, and now I have a closet full of jeans.

What is your secret dream career?

A talk show host. I love hearing people’s stories.

A name badge design. A blue header reads "hello my name is." Below, an image of Sankar Varadarajan and family next to "Sankar Varadarajan" in black script.

What is your new role at LS&Co.?

I’m the senior director of Planning and Delivery for Digital Technology.

What did you before joining LS&Co.?

I was working for Gap Inc. on a technology transformation program. I am fortunate to have worked for some of the great retailers in the U.S., including JCPenny, Limited and Nordstrom, and now I’m working for another one here at LS&Co.

What does success look like in your job?

I have three top success factors:

  • We achieve execution excellence on time-to-market, cost, quality and stakeholder management.
  • There is continuous improvement on the execution processes to deliver the best value to our consumers.
  • We deliver initiatives that meet the desired business outcomes.

What is your go-to LS&Co. product?

My go-to for bottoms is the 514 Straight. Even though I have tried a few others, I feel the 514 is my fit. For tops, Dockers® is my choice. I like the Levi’s® custom hoodies as well.

List five things that make you happy.

  • When my hard work pays off
  • Whenever I meet my college buddies
  • Good spicy food in the afternoon followed by a nap
  • An island or beach vacation
  • When I look back on my path and cherish good memories