This week, Beyond Yoga® opened doors to its new store in the Bellevue Collection Mall in Bellevue, Washington. This is the brand’s first brick-and-mortar store in Washington state and only its second store outside of California.
At nearly 1,500 square feet, Beyond Yoga® Bellevue carries the brand’s women’s mainline, men’s, maternity and toddler collections. The store design features signature Beyond Yoga® retail elements, including elegant curvatures and Spacedye rainbow rack displays. The shopping experience is complete with four fitting rooms and mobile digital points of sale.
Beyond Yoga® began its journey into brick-and-mortar in 2022, with the opening of its first retail location in Santa Monica in 2022. The brand has since opened seven stores, including two outside of California — Chicago, which opened in late 2023, and now Bellevue. The newest store in the Beyond Yoga® retail fleet underscores the brand’s determination to expand beyond its California origins and connect with its passionate fan base in the Seattle area and beyond.
“We’re thrilled to continue expanding the reach of the Beyond Yoga® retail experience with the opening of our first store in Washington state,” said Nancy Green, CEO of Beyond Yoga®. “Our journey to becoming the most-loved brand in health and wellness is fueled by our commitment to body positivity and inclusivity. This path is unfolding market by market, where we connect with our fans through outstanding physical and digital experiences and bring together an authentic, purposeful community.”
Beyond Yoga® at the Bellevue Collection Mall is located in Center Court, near the Levi’s® store, at 151 Bellevue Square. To celebrate the opening, the Bellevue store will be serving complimentary coffee and shoppers will receive floral bouquets as gifts with purchase on May 30 and June 1. There will also be an on-site yoga class on June 1, with exclusive discounts for attendees.
If you’re in the Seattle area, make sure to stop by!
