A family of five sits on a sidewalk. A mother with long hair holds two young children, a father holds an orange balloon and a blue balloon in one hand and a child who is eating an ice cream cone. The parents are smiling at each other and wearing matching blue satin jackets with New York mets logos from the Levi's® x Starter collaboration
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Brands 

Levi’s® and Starter: Iconic Jackets for Sport Fanatics


Levi Strauss & Co. June 17, 2024

One of our top priorities at Levi Strauss & Co. is keeping the Levi’s® brand at the center of culture — and we’ve done that consistently throughout our rich history by being chosen and worn by the originals who are shaping it and driving progress, in big and personal ways. Today, we continue to live at the center of culture by showing up where our fans love to be, at the intersection of music, art, fashion and sports.

Levi’s® has been a fixture in the sports world for a while now. From securing the naming rights to Levi’s® Stadium — which serves as home to the San Francisco 49ers football team — to the longstanding partnership with the San Francisco Giants baseball team, the Levi’s® brand and sports industry have been a powerful duo for decades.

Now, the brand is bringing that partnership to product in a big way with the new Levi’s® x Starter collaboration.

Left: a person with long dark hair sits at the wheel of a convertible car and looks at the camera. They wear a blue satin jacket from the Levi's® x Starter collaboration featuring a white LA Dodgers logo on the right chest and white elastic striped cuff. Right: A child wearing all black sits on the floor and looks away from the camera. A person with long braids looks at the camera smiling. They wear all black and a black satin jacket from the Levi's® x Starter collaboration featuring an orange SF Giants logo on the chest and white elastic striped cuffs on the sleeves. They both sit on an orange carpeted floor and there is a TV behind them.

Levi’s® x Starter, which launched in the U.S. earlier this month, is more than just a collaboration. It’s a tribute to two classic American brands that have influenced the culture of fashion and sports for decades. Levi’s® is known for its timeless denim pieces that are versatile, durable and iconic; Starter is famous for its satin jackets that were worn by athletes, celebrities and fans alike in the 1980s and ’90s. Together, the brands created a collection that combines the best of both worlds: the fit and features of the Levi’s® SilverTab Trucker with the fabric and details of the Starter Satin Jacket.

Each jacket in the collection is made from satin nylon fabric in an array of iconic American sports team colors, with a quilted interior for warmth and comfort. The jackets also feature Levi’s® branded hardware, a co-branded jacquard label and embroidered team logos on the chest and back. The signature Starter logo is placed on the left wrist, while the striped elastic cuff and waistband add some retro flair. The jackets are available in 12 team options, covering a range of cities and sports leagues, including the L.A. Lakers, N.Y. Knicks, Golden State Warriors, Chicago Bulls, Boston Celtics, L.A. Dodgers™, S.F. Giants™, N.Y. Yankees™, N.Y. Mets™, S.F. 49ers, L.V. Raiders and Dallas Cowboys.

The Levi’s® x Starter collection is a must-have for any sports fan who wants to show their support and style at the same time. Perfect for game days and casual outings, or layering over your favorite outfits, the jackets are also a great way to rep your hometown or your favorite team, no matter where you live.

Whether you’re a die-hard fan or a casual observer, you won’t want to miss this celebration of fashion and sports culture. Shop the limited-edition jackets online at levi.com, the Levi’s® App, select Levi’s® stores, store.nba.com, mlbshop.com, Fanatics, Shiekh Shoes, and select NFL, MLB and NBA arena stores.

Left: a person looks at the camera wearing a red satin jacket from the Levi's® x Starter collaboration featuring a Chicago Bulls logo on the right chest, over a white T-shirt. They carry a child wearing black pants and a denim jacket whose back is draped over the person's head. Right: A person wearing a black satin Levi's® x Starter jacket featuring a New York Knicks logo looks at a child in their arms, who is wearing black pants and a denim jacket.