Beyond Yoga® has officially reached the Big Apple.
Today, doors opened at Club Beyond, the active lifestyle brand’s first-ever experiential and retail pop-up. Open from October 11 to 16 in New York City, the pop-up is bringing a mix of fitness and wellness classes, workshops and exclusive brand experiences.
Club Beyond is all about wellness and connection. Each day of the pop-up will offer two to three curated classes, covering everything from yoga and mindful movement to low-impact cardio and body sculpting. Special guests and instructors will be there as well, including wellness entrepreneur Melissa Wood-Tepperberg, celebrity trainer Ngo Okafor with Marie Claire Editor-in-Chief Nikki Ogunnaike, mindfulness expert and author Case Kenny, and the dynamic mother-daughter fitness duo Denise and Katie Austin.
That’s not all. Club Beyond will also feature the largest retail assortment of Beyond Yoga® apparel and accessories in one location in New York City. You’ll find their beloved Spacedye collection, new seasonal colors, an outerwear collection and the all-new lifestyle fleece collection. Visitors can customize and purchase a wide range of colors, sizes and silhouettes from the brand’s signature styles and fabrications, right on-site.
“The pop-up is a chance to merge our brand with the energy of New York City,” said Beyond Yoga® CEO Nancy Green. “This is more than just a shop, it’s a launchpad for inspiration and a space where we can connect with our loyal community IRL, bringing to life an embodiment of our three brand pillars: mind, body and connection.”
In New York City this week? Swing by Club Beyond by Beyond Yoga® October 11 to 16 at 31 E 17th St. The pop-up will be open 7 a.m. — 8 p.m. Monday through Wednesday, 8 a.m. — 8 p.m. Friday, 10 a.m. — 8 p.m. Saturday and Sunday. Spots will fill up fast, so make sure to sign up for classes in advance.
Learn more about the pop-up on BeyondYoga.com.
