Last month, doors opened to the Haus of Strauss Paris, bringing the highest and most exclusive expression of the Levi’s® brand to the world’s fashion capital. Open by invitation only, it is the latest addition to a global network of havens for talent, creatives and industry leaders, with other locations in major cultural hubs including L.A., Tokyo, Mexico and London.
Haus of Strauss Paris blends Parisian architecture and bespoke interior design with quintessential Levi’s® elements. Located in a 17th century town house at the heart of the Marais, a fashionable district in central Paris with a rich history, it brings the Levi’s® brand to the vibrant global cultural hub of Paris and creates a stylish background to foster long-standing relationships, partnerships and campaigns.
Covering three levels, including a stone-paved courtyard and a lush garden, Haus of Strauss Paris is a place to facilitate creative encounters and celebrate denim lifestyle. Carefully designed rooms throughout the basement and the first floor create ideal meeting spaces, each with a distinct atmosphere, ranging from casual to functional, playful to grand.
On the second floor, denim lifestyle becomes a denim experience, with a denim customization station that celebrates the versatility of the fabric widely considered a canvas of self-expression. Visitors can also walk through the showroom, meeting the brand’s most sophisticated denim collections and exclusive collaborations.
LOT 1, the Levi’s® brand’s master tailoring experience, is also on site and available by appointment for denim lovers who dream to own an entirely custom-made pair of Levi’s® jeans.
Throughout the space, nods to the timeless Paris we all know and love — cafes, elegant salons, sophisticated kitchens — blend seamlessly with touches of proper American Western cool, immersing visitors in a truly unique and welcoming environment.
“Haus of Strauss Paris is a dream turned reality,” said Mathilde Vaucheret, VP of Europe Marketing and Brand Experience at LS&Co. “Paris is home to many local and international talents and regularly attracts the very best creators in a wide range of disciplines, from fashion to music, plastic arts to cinema. It only makes sense for the Levi’s® brand — which thrives on living at the center of culture — to create a space where all these creative energies can meet.”
