For over 170 years, the Levi’s® brand has balanced the line between leading the latest fashion and culture trends while simultaneously honoring its deep design history and continued relevance. Through product lines like Levi’s® Made in Japan and Levi’s® Vintage Clothing, as well as major collaborations like this year’s launches with JJJJound and Kiko Kostadinov, the Levi’s® brand offers a range of premium designs around the globe, built with quality denim and celebrating historical authenticity.
This week, the brand is expanding its premium reach, bringing top quality products to yet another global market: Canada.
To bring these premium products to even more consumers, the brand has partnered with HAVEN, a premium menswear retailer with stores in Vancouver and Toronto, furthering the brand’s premium lifestyle offering to the Canadian market. HAVEN, known for its dedication to craftsmanship and innovation, now carries premium men’s Levi’s® products both online and in-store, with new drops coming in the near future.
“Levi’s® has a proven history of providing quality, innovative and culturally relevant products that has long defined the denim category and, importantly, resonates with HAVEN shoppers who are looking for purposeful, functional design,” said Arthur Chmielewski, HAVEN’s Co-Founder and Creative Director. “We are proud to partner with such an iconic brand and celebrate the new offerings with our fans throughout the region.”
The partnership with HAVEN comes after three new mainline Levi’s® stores opened across Canada in early November, all in regions where e-commerce sales and consumer demand have been particularly strong. The Levi’s® brand has been in the Canadian market for decades and has developed a number of longstanding, mutually beneficial partnerships throughout the region. As Canadian consumer loyalty builds, there’s still so much potential to grow in the country.
“The male consumer is increasingly interested in contemporary, independent fashion, where Levi’s® is uniquely positioned to deliver,” said Vicky Skelton, managing director for LS&Co. Canada. “Whether it’s through our own dedicated shopping channels or through valuable partnerships with leading retailers like HAVEN, the Levi’s® brand is showing up where our shoppers are in the Canadian market and showcasing our denim authority.”
To celebrate the partnership, HAVEN and Levi’s® are hosting a launch pop-up event in Toronto that will include complimentary customization for all Levi’s® purchases, as well as refreshments, entertainment and other unique activations. The pop-up will also feature a custom quilt made from vintage denim by local Toronto artist Justin Ming Yong, honoring the significance of denim in fashion.
“This quilt is constructed from multiple pairs of signature vintage Levi’s® jeans, in an assortment of washes and varying degrees of wear,” said Justin. “The piece repurposes once-wearable garments and recasts them as a new textile medium. Despite its reimagined form, the work subtly references the figuration of a pair of pants by considering the curvature of the body and includes delicate details such as the iconic red tab and imprinted pocket outlines in the denim.”
In Toronto this week? Join us on Thursday, December 12 from 6 to 9 p.m. at HAVEN Toronto to shop new Levi’s® denim, receive complimentary customization and enjoy live music. Be sure to RSVP in advance!
