Today, Levi Strauss & Co. announced financial results for Q4 and FY24, including through the holiday season. Our performance proves that our strategies are driving momentum in the business and that we are entering 2025 from a position of strength. Net revenues were $1.8 billion, up 12% on a reported basis, and gross margin was $1.1 billion, or 61.3% of net revenues — an all-time record gross margin for the company.
“We delivered a strong fourth quarter and holiday season, positioning us well as we enter 2025. Our sharpened focus on the core Levi’s® brand is working, with broad based strength across women’s, men’s, DTC and wholesale,” said Michelle Gass, president and CEO. “Our improved performance is a direct result of the work we have done to transform the company into a best-in-class omnichannel retailer. We have a strong plan for the year ahead supported by a robust product pipeline, the continuation of our marketing campaign with Beyoncé and continued retail expansion.”
“In Q4, the company delivered accelerating revenue growth, up 8% on an organic basis, significantly improved DTC profitability, strong cash flow generation and better-than-expected bottom-line results,” said Harmit Singh, LS&Co.’s chief financial and growth officer. “The strong demand trends, improving execution and the organization’s focus on the Levi’s® brand gives me confidence in the guidance we are providing today, which calls for higher organic revenue growth in 2025, in addition to continued strong margin expansion.”
Check out key highlights in the infographic below. For full results, see today’s press release.
