The holiday season may be “wrapped,” but there’s still so much to celebrate here at Levi Strauss & Co. As we reported in last week’s Q4 FY24 earnings, we delivered a strong holiday season — so, what drove such strong sales for the Levi’s® brand around the world? Our teams dug into the data to see which products were our bestsellers for men’s and women’s tops and bottoms in all our regions this holiday season.
Here’s what they found.
The Americas
In the United States and Canada, the 505™ Regular Fit came in as our No. 1 men’s bottom. For women, the 311 Shaping Skinny came in as the No. 1 bottom — a good reminder that while current fit trends are leaning more loose and baggy, the skinny jean remains a closet staple. Sherpa Truckers were the preferred top across the board to complete the perfect head-to-toe denim look, with the Type III Sherpa Trucker Jacket coming in as the No. 1 men’s top, and the 90s Sherpa Trucker the No. 1 women’s top.
In Latin America, the 511™ Slim Fit was our No. 1 men’s bottom, and the Trucker Jacket in the Dark Horse wash was the No. 1 top. Flare was queen for women, with the 726 High Rise Flare coming in as our No. 1 seller for women’s bottoms, accompanied by the Original Trucker Jacket as the No. 1 top.
Asia
Men in China were all about our Blue Tab 502™ Taper Fit, which came in at No. 1 for men’s bottoms. It was often paired with the Hood Down Jacket, the No. 1 men’s top. The Baggy Dad Performance Warm came in No. 1 for women’s bottoms, and the Sherpa Trucker was the No. 1 top.
In the broader East Asia Pacific region, our iconic 501® jean was the clear winner for men, specifically the 501® Original Fit. Like we saw elsewhere, men liked to pair their 501® jeans with Trucker jackets — in East Pacific Asia, the Trucker Jacket in the Rinse wash was the favorite, coming in at No. 1 for men’s tops. Women preferred the Boyfriend Mid Rise, our No. 1 fit for women’s bottoms, and bucked the Trucker trend in favor of our tees — the Graphic Rickie T-Shirt was our No. 1 women’s top.
Europe
European men were also all about the 501®, with the classic 501® Original fit in the stonewash wash as No. 1 for men’s bottoms. Similar to their counterparts in the U.S. and Canada, they preferred the Type III Sherpa Trucker Jacket in Berk, our No. 1 men’s top. Women shoppers opted for the 724 High Rise Slim Straight in Blue Wave for their No. 1 bottom, pairing it with the Western Short Bubble Puffer Jacket in Caviar for their No. 1. top.
South Africa, Middle East and Africa
Men were big fans of the 511™ Slim, the No. 1 men’s bottom in this region, while women went for the 725 High Rise Bootcut as their No. 1 bottom. Unlike their counterparts in other parts of the world, brand fans in the region broke away from the Trucker jacket trend — men opted for the Down Puffer Jacket in jet black as their No. 1 top, and women had the Woven Down Jacket as their No. 1.
Inspired to do a little post-season shopping? Head over to levi.com or your local Levi’s® store to check out the latest products and styles.
