Throwback Thursday: The 501 Jean turns 141
May 22, 2014 5:55 am Leave your thoughtsThis week we celebrated the 141st birthday of an icon – the beloved 501® jean. Soon after we patented rivets for work pants on May…
This week we celebrated the 141st birthday of an icon – the beloved 501® jean. Soon after we patented rivets for work pants on May…
When our CEO Chip Bergh shared how often he doesn’t wash his jeans the world took notice. Now, everyone seems to be talking about…
It’s official: you can stop washing your jeans. And that’s a direct suggestion from Levi Strauss & Co. CEO, Chip…
Quilting is having a major moment. And denim has an unquestionable place in quilting history. Quilts and Color: Quilts from…
Innovation is in our DNA. We’ve built our company on game-changing industry firsts, and last week, we gave Mayor Ed…
The 1950s Levi’s denim tuxedo is the stuff that throwbacks are made of—or is it? Turns out, this iconic piece…
Open up any fashion magazine, or watch people on the street in places like Los Angeles, San Francisco and New…
Kindles, iPads and Nooks aside, libraries still and will always hold a special place in our communities. It’s a place…
When we say our products are durable, we mean it. We’ve seen our fans wear their Levi’s® 501® jeans until…
Keat Chan isn’t just a denim arbiter, enthusiast, and blogger—he’s a bona fide denim head, who knows the ins and…