Author Archives for Unzipped Staff

The front entrance of the Levi's® x Rolling Loud pop-up

Levi’s® Takes Over Rolling Loud

April 10, 2023 1:00 am Published by Comments Off on Levi’s® Takes Over Rolling Loud

Rolling Loud, the world’s largest hip-hop festival, kicked off its first of five global music festivals in Los Angeles last…


close up photo of cotton plant

Tapping Into Regenerative Farming

April 3, 2023 1:00 am Published by Comments Off on Tapping Into Regenerative Farming

A current fashion movement, “dirt to shirt,” is encouraging consumers to pause and think critically about where their clothes come…


black and white image of two horses attached to a pair of Levi's® overalls to reenact the 2-Horse Pull logo

Re-enacting Our Famous Two-Horse Pull

March 27, 2023 1:00 am Published by Comments Off on Re-enacting Our Famous Two-Horse Pull

When Levi Strauss & Co. and tailor Jacob Davis received a U.S. patent for “An Improvement in Fastening Pocket Openings”…


An AI-generated model with long brown hair stands in front of a plain grey background wearing a Levi's® denim dress over a white T-shirt.

LS&Co. Partners with Lalaland.ai

March 22, 2023 8:05 am Published by Comments Off on LS&Co. Partners with Lalaland.ai

Editor’s Note, March 28, 2023 Our recent announcement of a partnership with Lalaland.ai did not properly represent certain aspects of…


ocean water

World Water Day: Limiting Our Water Use

March 22, 2023 1:00 am Published by Comments Off on World Water Day: Limiting Our Water Use

The United Nations estimates 2 billion people around the world are living without access to safe water, primarily in countries…


The 501® Jean and the Magnificent Seven

March 21, 2023 1:00 am Published by Comments Off on The 501® Jean and the Magnificent Seven

Earlier this year, the Levi’s® brand introduced Greatest Story Ever Worn, our global campaign celebrating the 150th anniversary of the…